SEO for Yandex
While Google has a strong presence in Russia, your SEO strategy must take Yandex into account. Yandex is one of the leading search engines in Russia. More than just a search engine, Yandex also provides more services, including YaBrowser, news, paid advertising services, maps, email, and translation services to Russians, as well as those in countries like Belarus, Kazakhstan, Ukraine, Turkey and for last years Israel.
- SEO content needs to formatted in a certain way
- Yandex is more than a search engine: it includes more than 50 different services in 83 countries all over the world
While there are several similarities between Yandex and Google, the Russian engine has its own set of requirements and rules which need to be taken into account when designing and creating your website to make it visible on the search engine. This set of rules must be adhered to, or else your SEO content will not be available on the search engine.
Our search engine optimization for Yandex core services include: Website Conversion Optimization, On-Page technical SEO, Guest Posting in Russian sites, Keyword Research (Yandex Keyword Tool), building a digital presence in Russian speakers markets all over th world.
Organic Search
Development and targeted promotion of remarkable content that fulfills your needs by achieving, improving and maintaining the visibility of your web presence.
On-Page SEO
Make your content easily accessible to search engines. Our team is ready to implement solutions to boost your rankings and improve your performance.
Link Building
An essential part of any successful SEO strategy, let’s build your internal link profile to add significance to your page keywords listed within search engines.
Why Optimize for Yandex?
If you want to target persons within the Russian region, consider this fact: over 60% of people in Russia using the internet preferred Yandex over Google. Although the algorithm used by Yandex is not as high-quality as Google, different things made it suitable for use in Russia. Some of the pros include its similarity to google, less traffic on the platform; it is easier to optimize, and so on.
Yandex provides an excellent platform to be used in indexing Russian content and websites. Moreover, there is a support team that will always reply to queries from customers. Other features that make it stand out are the geotargeting feature, user management feature, domain age filtering, among other features. Security is also top-notch, and manipulating user behaviour might cause a severe punishment from content management.
Yandex Mobile SEO
In Russia, there are over 80 million mobile users. With the current trend, there will be about 93 million as of 2021. Google has been very restrictive on mobile searches in Russia following the roll-out of Google's default OS. This has increased the use of Yandex as a primary search engine by over 70%. Algorithms such as the Vladivostok provided mobile users with a great experience.
- Russia has over 93 million smartphone users
- Yandex has grown in popularity by over 70%
Yandex Locality SEO
Search engines in vast areas such as Russia utilize localized search algorithms. This allows the user to specify the location within which the search is supposed to be conducted. Geotargeting provides an excellent solution to finding the specified SEO content with a specific locality or region. Moreover, you can change your region depending on what content you need. For those working globally, the searches won't have any effect.
Yandex technical SEO
While the similarities between Google and Yandex are evident, there are a set of rules on Yandex that must be considered when creating your Russian site. Some elements are considered to be very important while others are somewhat important. For instance, the most important tags are the header tag, the title tag and the keyword in the URLs. Internal linking and meta keywords are somewhat important.
- Header and title tags are very important
- URL in Russian it better than English
- Internal linking and optimized meta description are more important than in Google
Getting Indexed on Yandex
Google refreshes its content as soon as it is added. Yandex, however, takes time before the content can actually be indexed. To have content posted as part of the site, sitemaps need to be submitted to the Yandex Webmaster. Use XML files to create a sitemap. XML is essential, especially in loading new pages. It improves the load speeds considering hreflangs are not read by crawlers.
What is the difference between Yandex and Google?
Yandex is similar to other search engines, but it works on its own ecosystem and microcosm. It provides a great platform to allow easy search and retrieval of SEO content. There are particular peculiarities such as geolocation and sorting content by age. Yandex developers are working hard to improve the functionality and precision algorithm. They launched an AI that used machine learning to reply to long trail queries.
83%
Organic Traffic - Increase
42%
Bounce Rate - Decrease
38%
Average Visit Duration - Increase
21%
Pages Per Session - Increase
Keyword Research / Strategy
One of the most Important SEO elements is the target keywords. Let our team determine the best strategy for all your link building activities to increase your search engine ranking and organic traffic.
Activity Reports
We provide a detailed report of your website SEO performance evaluation, as well as data about your traffic, top referring keywords and a full explanation of your search engine activity.
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