Under the website monitoring, we can understand rank tracking of the web sources in various search engines. This activity is needed to reveal the weak sides and operating problems of the web page that can lead to the traffic decrease, loss of customers and profit, and bigger expenses.
In this article, you will find more information about the monitoring of the site’s position, what it is used for, how to manage this process, and which benefits it can bring to the company’s success.
All the site owners came across the work drops of their business page. For those who aren’t aware of this fact, it means that when you try to enter the website, the search engine reveals an error (usually 5xx). The problem often is that the site can be recognized as a spam source, be blacklisted, or just banned.
In order to notice the rank falling and form an effective tactic and promotion strategy, one of the main requirements is to track your website position on a permanent basis. The information given below explains how to do it properly.
All the e-page owners should know – rank tracking is a must. Regular rank tracking is required for :
The realization of this operation gives the opportunity to find out the relevance of your key requests and to correct them if necessary. Thus, it is really essential to monitor your site positions as it helps to increase the popularity of the source.
Sometimes the total monitoring can’t bring you the needed positive effect, as it is hard to implement all the investigations at once. That is why it is more important to pay your attention to the most crucial aspects such as:
Monitoring these areas will allow you to quickly notice weaknesses and take action in time.
The rank tracking can be made in different ways. The accessibility of the page is checked very simply – you just need to open your search engine and try to enter the site. If you’ve succeeded, then your company’s page is available. As the accessibility of the website is extremely essential for commercial organizations and online shops, you have to check it constantly in order to escape any problems and prevent being banned. Thus, you should monitor positions every 10 minutes 24/7.
Sometimes the simple monitoring is not enough. This thing happens when there are several issues to solve. And in this case, it is necessary to check your rating much more often. There are possible reasons:
Such problems require monitoring from different spots with a time limit of less than 1 minute. These actions should be taken till all the problems are solved. It can serve as a preventive measure as well. The accessibility question can be controlled with the website self-test settings. But it is better to organize external control as it provides the reports about the company’s errors from both server and client sides.
It is easier to find «floating» mistakes using the outer source. This kind of error can vanish or change their characteristics while checking. So the self-checking is not able to notice them that often.
Health monitoring is relevant for web resources that have complex functionality that is affected by site changes. It is performed by professional specialists who are able to set up verification chains, or by special services that automate the process.
The importance of site monitoring can be calculated very simply – you just need to correlate the cost of cooperation with the service that performs monitoring and the amount of profit you get through the web page. After calculating the losses caused by downtime, entrepreneurs see the value rank tracking.
After getting acquainted with the basic knowledge of rank tracking, the site owner will be able to independently perform a manual check. It is quite efficient if we speak about the small number of requests. For more complex tasks, you will need to install a special program. What is more, to control the operation of the online store, it is better to make a contract with a specialized service, where IT specialists will perform monitoring and troubleshooting.
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