What is online rank tracker?

Online website position monitoring is a tracking keywords positions of your website in the top search engines. Why you need to do monitoring, how to do it correctly, what programs and services will help – here we are to talk it all out.

Daily check of the site’s position in the search engine is a necessary component of successful promotion. You can use it to solve the following tasks:

• make sure that the site is indexed by the main search engines;
• track any changes, for example, excluding certain pages from the index;
• monitor how certain changes on the site have affected the position in the search engine;
• if something has changed on the part of the search engine (for example, the ranking algorithm has been updated), monitoring will also help to keep abreast of changes in the site’s position.

In other words, it is no exaggeration to call regular checking of the site’s positions the main way to collect statistics for subsequent analysis of its development.

You can check the site’s positions in different ways. There are the most popular of them:

• Manual rank monitoring;
• Rank monitoring with the help of special programs;
• Rank monitoring with the help of professional all-inclusive services.

Manual online keywords verification

Collecting site positions manually is possible and often justified at the initial stage of work. The main advantage of this solution – it’s free of charge. However, you will need to pay for this benefit with your own working time and effort.

The essence of such a position check is that the user checks what place the site occupies for a particular search query manually. It means that he prints the query in the search bar of the system of interest. The received data is recorded and stored in any convenient way.

The following limitations apply to this method:

• for maximum efficiency, it is necessary to allocate time for monitoring daily;
• if the page is not in the TOP 10, you will need to search for it manually by viewing the results;
• you can collect statistics on one, maximum of two sites. If there are more projects, you will not be able to analyze them qualitatively, because it will take too much time;
• You will also have to present the received information in graphical form, for example, if it is needed for reports, manually.

All in all, this type of rank tracking is old-fashionable and will bring you more disadvantages than profit.

Paid desktop applications

If it is more convenient for you not to use a particular service for checking, but to install a special application on your work computer to analyze the site’s positions in search engines, it won’t be difficult to find it. Desktop tools are convenient primarily for their ease of use. And this is with fairly diverse functionality.

Among the limitations of such tools is the need to periodically update the software. If you do not do this, the analysis will be performed incorrectly. What is more, the biggest disadvantage of desktop applications is that they are not portable. Nowadays, it is hard to use the only device and keep up with the times. Sometimes it happens when you have no access to your laptop with an application and the time is running out.  So, here we can see that online trackers are the best option to choose.

Paid online rank tracker services

The more time is devoted to analyzing the site’s promotion the faster the developer or just its owner switches to monitoring search positions using special services that charge the user a fee. Its size can be quite modest. Usually, the user chooses the tariff plan corresponding to his business aims. However, for this price, he gets a lot of advantages.

Various position collection services have the following advantages:

• ability to adjust the frequency of verification — it is possible to choose different plan option and get  weekly or monthly keyword rank tracker reports;
• selecting webmasters search engines (only Yandex and Google or other);
• reporting in a convenient format;
• saving the monitoring history, which you can return to at any time;
• some programs allow the webmaster to grant guest access to the site owner to view statistics.

This does not exhaust the possibilities of many services.

Well, now you are aware of the online rank trackers and their advantage over other search methods. Find your perfect option and make your business more profitable right now. We assure you that the rank tracking app will provide you with the relevant statistics and show the direction for the development !