Herzliya Medical Center (HMC) – Medical Authority & Patient Acquisition

The premier private hospital was missing from the Google local 3-pack, relied solely on word-of-mouth, and struggled to acquire private surgical patients online.

• The premier private hospital generated patient leads largely through word-of-mouth, while online search was dominated by aggregate directories and competing clinics.
• The Google Business profile was unoptimized, missing top surgical and diagnostic categories in the local 3-pack.
• High cost-per-acquisition on paid search due to generic landing pages lacking specialized medical trust badges.

Overhauled Google My Business profiles across all hospital departments, injected Physician and MedicalProcedure Schema.org markup, and designed high-converting booking funnels.

1. 1Rebuilt the Google My Business presence across specialized medical departments, surgery units, and leading private specialists.
2. 2Implemented deep MedicalOrganization, Physician, and MedicalProcedure Schema.org structured data across all departmental service pages.
3. 3Engineered high-converting, HIPAA/privacy-conscious patient consultation landing pages with streamlined booking funnels.
4. 4Deployed intent-driven search campaigns and local SEO that secured top rankings across high-intent surgical and diagnostic keywords.