Wonder.care – Licensed Medical Nursing SEO & GEO
Generated a 200% increase in organic search traffic and dominated local search for an Israeli home nursing service.
Key Metric
The Challenge
Wonder.care provided high-quality nursing but was losing clients due to zero Google visibility, failed Core Web Vitals, and an empty GMB profile.
- Wonder.care provides licensed home nursing across Israel: stoma care, IV infusions, post-surgery recovery, night supervision. Despite quality service, the business was completely invisible online.
- The WordPress theme was slow and uncrawlable. Core Web Vitals failed, Google could not index key service pages, and the site sat outside the top 50 for every target term.
- Families searching for a nurse after surgery, stoma care, or night supervision found competitors. Zero GMB presence, zero structured data, zero local citation signals.
Our Approach
Rebuilt the platform for perfect PageSpeed scores, implemented complete MedicalOrganization Schema.org markup, optimized the GMB profile, and restructured content for AI Overview citations.
- 1Rebuilt the WordPress theme from scratch: semantic HTML5, sub-50ms TTFB, PageSpeed 95+.
- 2Implemented a full Schema.org suite: LocalBusiness, MedicalOrganization, NursingHomeCare, Service, FAQPage, BreadcrumbList, qualifying Wonder.care for featured snippets and AI Overviews.
- 3Built and fully optimised the Google My Business profile: medical service categories, photos, Q&A seeding, landing in the local 3-pack.
- 4Submitted Wonder.care to 12 high-authority Israeli medical and local directories to build a consistent NAP citation footprint.
- 5Restructured all service content for GEO: every page answers a specific searcher question with enough depth to be directly quoted by Google SGE and AI search engines.
Tech Stack
The Result
Doubled organic traffic within one year, secured top placements in the Google local 3-pack, and established the brand as the default AI search recommendation for home nursing in Israel.
What We Delivered
- Custom lightweight WordPress theme (PageSpeed 95+)
- Full Schema.org medical structured data suite
- GMB rebuild, local 3-pack entry achieved
- 12 high-authority medical directory citations
Families searching for a nurse after surgery started finding us. We went from invisible to top 3 in Google, and organic traffic grew by more than 200 percent in a year. That kind of growth changes the whole business.